Digital marketing is the strategic use of online channels to promote brands, products, and services. It encompasses a wide range of techniques, including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, content marketing, email marketing, ¹ and more. By leveraging digital platforms, businesses can connect with their target audience, build brand awareness, generate leads, and drive sales in a cost-effective and measurable way.